This Privacy Policy is provided by London Application Ltd (trading as the London App], a company registered in England and Wales under company number: 14731403 with registered office 193 High Street, Hornchurch, Essex, RM11 3XT, United Kingdom, WC2H 9JQ (‘we’, ‘our’ or ‘us’) for use of our products and services including our London App (Services).
We take your privacy very seriously. Please read this privacy policy carefully as it contains important information on how and why we collect, store, use and share any information relating to you (your personal data).
It also explains your rights in relation to your personal data and how to contact us or the relevant regulator in the event you have a complaint. Our collection, storage, use and sharing of your personal data is regulated by law, including under the UK General Data Protection Regulation (UK GDPR).
We are the controller of personal data obtained via the Services, meaning we are the organisation legally responsible for deciding how and for what purposes it is used.
This privacy policy relates to your use of the Services only.
The Services may link to or rely on other apps, websites, APIs or services owned and operated by us or by certain trusted third parties to enable us to provide you with Services. These other apps, websites, APIs or services may also gather information about you in accordance with their own separate privacy policies. For privacy information relating to these other apps, websites or services, please consult their privacy policies as appropriate. For more information see the section ‘Who we share your personal data with’ below.
The personal data we collect about you depends on the particular activities carried out through the Services. We will collect and use the following personal data about you:
Category of data | In more detail |
Identify and account data you input into the Services Registration is mandatory in order to use the Services | Your name and email address Your phone number Profile picture and images of you uploaded via the platform Your date of birth Your account details, such as username and password Transaction data such as details of any payments you make to us via our nominated payment provider Social media information |
Data collected when you use specific functions in the Services | Data you store online with us using the Services including your usage history or preferences (while such data may not always be personal data as defined at law in all cases we will assume it is and treat it in accordance with this policy as if it were) |
Data collected when you permit the collection of location data | Details of your location with a high degree of precision, see the section ‘Location services/data’ below data concerning location is collected when using the Maps function of the Services |
Other data the Services collects automatically when you use it | Your activities on, and use of, the Services which reveal your preferences, interests or manner of use of the Services and the times of use Your device type, IMEA numbers, MAC address of networks, other unique device identification, device operating system, mobile network information, app version number, storage usage, data usage, time zone settings Your UDID number of your iPhone (if applicable) |
Data collected when you make an enquiry with us | Your name and email address Your phone number |
You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.
Our Service may give You the ability to delete certain information about You from within the Service.
You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us. If you do not provide personal data we ask for where it is required, including the geo-localisation services, it may prevent us from providing services and/or the Services to you. We collect and use this personal data for the purposes described in the section ‘How and why we use your personal data’ below.
Sensitive personal data (also known as special category data) means information related to personal data revealing racial or ethnic origin; political opinions; religious or philosophical beliefs; trade union membership; genetic data; biometric data (where used for identification purposes); data concerning health; data concerning a person’s sex life; and data concerning a person’s sexual orientation.
Please note that we do not knowingly or intentionally collect sensitive personal data or information about criminal convictions from individuals and that you should not submit sensitive data to us.
If, however you do submit sensitive data to us, such as if you make this sensitive data available to other users of the Services (such as by publishing it through any forum feature we may make available from time to time) we will assume that you have purposefully made any such sensitive data manifestly public.
The Services will request your consent to use location services to precisely identify your location each session (i.e. each time the Services is opened or has been placed in the background for more than 30 seconds). We require access to that data in order to assist in providing you with accurate results for planning your journey through the App
If you do not provide your consent, you may use the Services but that will mean the “maps” feature on the Services will not be available. To withdraw your consent at any time you can turn off the localisation permissions for our app on your device.
The location services in the Services will not operate unless location services/data are generally enabled on your device. You may disable such functionality at any time by turning your device’s location on “off” using the device’s settings app. When you allow your device to use location services/data, data will also be collected by Google in accordance with their Privacy Policy, as this is the map service we integrate to our app.
We exert no control over Google’s Privacy Policy and we therefore recommend that you consult their privacy policy for further information on how Google protect personal data please visit their site – https://policies.google.com/privacy?hl=en-US. For more information see the section ‘Who we share your personal data with’ below.
We collect personal data from you directly when you sign up to the Services, contact us directly or reach out to us via social media, make submissions via the Services when a forum element is available, or indirectly, such as your activity while using the Services.
At this point in time, we do not collect any personal information about you using cookies or similar technologies. In the event that this were to change and if we were to decide to collect personal data about you using cookies, you would be notified of this change by means of in-app notification, with detailed information regarding our use of cookies and similar technologies to be made available in the relevant cookies policy.
Under data protection law, we can only use your personal data if we have a proper reason, e.g.:
where you have given consent
to comply with our legal and regulatory obligations
for the performance of a contract with you or to take steps at your request before entering into a contract, or
for our legitimate interests or those of a third party
A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests. We will carry out an assessment when relying on legitimate interests, to balance our interests against your own. You can obtain details of this assessment by contacting us (see ‘How to contact us’ below).
The table below explains what we use your personal data for and why.
What we use your personal data for | Our reasons |
Create and manage your account with us | To perform our contract with you or to take steps at your request before entering into a contract |
Providing services and/or the functionalities of the Services to you | Depending on the circumstances: to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services) the Maps Function will use data relating to your location only based on your consent as described in ‘Location services/data’ (above) |
To enforce legal rights or defend or undertake legal proceedings | Depending on the circumstances: to comply with our legal and regulatory obligations in other cases, for our legitimate interests or those of a third party, i.e. to protect our business, interests and rights or those of others |
Communications with you not related to marketing, including about changes to our terms or policies or changes to the Services or service or other important notices | Depending on the circumstances: to comply with our legal and regulatory obligations in other cases, for our legitimate interests or those of a third party, i.e., to provide the best service to you |
Protect the security of systems and data | To comply with our legal and regulatory obligations we may also use your personal data to ensure the security of systems and data to a standard that goes beyond our legal obligations, and in those cases our reasons are for our legitimate interests or those of a third party, i.e., to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us |
Operational reasons, such as improving efficiency, training, and quality control or to provide support to you | For our legitimate interests or those of a third party, i.e., to be as efficient as we can so we can deliver the best service to you |
Statistical analysis to help us manage our business, e.g., in relation to our performance, customer base, app and functionalities and offerings or other efficiency measures | For our legitimate interests or those of a third party, i.e. to be as efficient as we can so we can deliver the best service to you and improve and develop our app |
Updating and enhancing user records | Depending on the circumstances: to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services) to comply with our legal and regulatory obligations where neither of the above apply, for our legitimate interests or those owf a third party, eg making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services |
To comply with our legal and regulatory obligations | Depending on the circumstances: to perform our contract with you or to take steps at your request before entering into a contract (in this case, the contract means the Terms and Conditions of Use which apply to the Services) to comply with our legal and regulatory obligations where neither of the above apply, for our legitimate interests or those of a third party, e.g. making sure that we can keep in touch with our customers about their accounts and new products or functionalities related to the Services and our services |
To share your personal data with members of our group and third parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency. In such cases information will be anonymised where possible and only shared where necessary | Depending on the circumstances: to comply with our legal and regulatory obligations in other cases, for our legitimate interests or those of a third party, i.e., to protect, realise or grow the value in our business and assets |
See ‘Who we share your personal data with’ for further information on the steps we will take to protect your personal data where we need to share it with others.
The subscription service offers users the following features: Unlimited journeys planned for a month, unlimited search capabilities for Buses, Trains, Tubes, Underground, DLR, National Rail, Tram, and River Bus, subscription period of 1 month, automatic renewal with the account charged within 24 hours before the current subscription ends, access to real-time updates and notifications regarding transportation disruptions or delays, ability to save favourite routes or frequently visited destinations for quick access, option for personalized journey recommendations based on user preferences or history, integration with mapping services for seamless navigation and route planning. To purchase a subscription, users must adhere to the following steps: Download the application from app stores, complete the onboarding process, navigate to Settings, select the subscription option, review the complete details of the subscription, click on the purchase button and complete the payment process, users can view their currently purchased subscription details along with the end date.
For the purposes of this clause and throughout these Terms, “Subscription Tier” means the free or paid subscription tier as selected by you and agreed between us by the means of the App. We offer a free Subscription Tier which will allow you limited access to some features of the App. In order for you to access additional features, you must subscribe to a paid subscription tier as communicated on the App, and we will require the payment of subscription fees (“Subscription Fees”). Your subscription period commences on the date you sign up to a Subscription Tier and continues until terminated in accordance with these Terms (Subscription Period). All Subscription Fees must be paid in advance and are non-refundable for a change of mind. Unless otherwise agreed in writing, the Subscription Fees are due and payable on an annual or monthly basis (“Billing Cycle”). Your Billing Cycle starts on the date that you subscribe to a paid Subscription Tier. The first payment of your Subscription Fee will be due in advance at the commencement of your Subscription Period, and subsequent payments will be due on the first day of each subsequent Billing Cycle for the duration of the Subscription Period. Your subscription to the Platform will continue to renew indefinitely at the end of each Billing Cycle, and you must pay us the Subscription Fees in respect of each Billing Cycle, unless and until you notify us in the then-current Billing Cycle that you want to cancel your subscription. Otherwise, we will continue to debit the Subscription Fees from your account each Billing Cycle. We will not pay any chargeback amount if you fail to cancel your subscription in accordance with this clause. You acknowledge that your Subscription has an initial and recurring payment feature and you accept responsibility for all recurring charges prior to your cancellation of your Subscription. We may submit periodic charges for the Subscription Fees without further authorization from you until you provide prior written notice (receipt of which is confirmed by us) that you have terminated this authorization or wish to change your payment method. Such notice will not affect charges submitted before we could reasonably act on such notice. To terminate your authorization or change your payment method, please contact us via the Platform. Unless otherwise indicated, the Subscription Fees do not include VAT. In relation to any VAT payable for a taxable supply by us, you must pay the VAT subject to us providing a tax invoice. We reserve the right, from time to time, to change the Subscription Fees. We will notify you in advance if we do this. If Subscription Fees are not paid when they are due, we may revoke your Account and require payment for you to continue accessing the App. We may use third-party payment providers (“Payment Providers”) to collect Subscription Fees. The processing of payments by the Payment Provider will be, in addition to these Terms, subject to the terms, conditions, and privacy policies of the Payment Provider, and we are not liable for the security or performance of the Payment Provider. We reserve the right to correct, or to instruct our Payment Provider to correct, any errors or mistakes in collecting your payment.
Except as otherwise set out on our website or required by law (including applicable consumer law), we generally don’t offer refunds for any of our subscriptions, and any refunds we issue will be solely at our discretion. Please let us know if you have any issues with our Services that you think should entitle you to a refund, and we’ll consider your situation.
You may notify us that you would like to upgrade your Subscription Tier at any time. If you do, we will take reasonable steps to promptly provide you with access to the new Subscription Tier and, upon providing such access, charge you the new Subscription Fees at a pro-rata amount for the remainder of the then-current Billing Cycle. For the avoidance of doubt, this is calculated based on the number of days remaining in the then-current Billing Cycle (as relevant), and charge you the new Subscription Fees for your new Subscription Tier in advance at the start of your next Billing Cycle. For the avoidance of doubt, if you choose to upgrade your Subscription Tier during your Billing Cycle, your Billing Cycle will not recommence but rather, will continue in accordance with your existing Billing Cycle. If you wish to downgrade your Subscription to a lower Subscription Tier, you may notify us (using the functionality provided in the App) at any time before the end of your Billing Cycle. If you provide us with notification in accordance with this clause, the new Subscription Fees will take effect at the end of your then-current Billing Cycle, and no pro-rata refunds will be provided, and you will be charged your new Subscription Fees at the start of your next Billing Cycle. If you choose to downgrade your subscription, you acknowledge and agree that we are not liable for, and you release us for all claims arising in connection with, any loss of content, features, or capacity, including your data in relation to a downgrade in your subscription.
To cancel an iOS subscription, users must follow the procedure outlined below: Open Settings on the iOS device, navigate to iTunes & App Store, tap on the user’s Apple ID and select “View Apple ID”, under Account Settings, choose “Subscriptions”, select the subscription to cancel and proceed with the cancellation process, follow any prompts to confirm the cancellation, upon successful cancellation, a confirmation screen will display the expiration date of the subscription. To cancel a subscription on an Android device, users must adhere to the procedure outlined below: Open Google Play Store on the Android device, access the user’s Account from the menu, select “Subscriptions” within the Account settings, choose the subscription to cancel, follow the prompts to confirm the cancellation, which may include a checklist, confirm the cancellation once all steps are completed, a confirmation message will be provided, indicating the end date of access to the subscription. Users are advised to verify the cancellation by checking the “Subscriptions” section in their respective app stores.
Please also refer to our Terms and Conditions for a formatted version of the subscription terms.
We intend to send you email marketing to inform you of our services such as promotions.
We will always ask you for your consent before doing sending you marketing communications, except where you have explicitly opted-in to receiving email marketing from us in the past or except where you were given the option to opt-out of email marketing when you initially signed up for your account with us and you did not do so.
You will have the right to opt out of receiving marketing communications at any time by:
contacting us at info@londonapp.co.uk
using the ‘unsubscribe’ link included in all marketing emails you may received from us
We will always treat your personal data with the utmost respect and never sell or share it with other organisations for marketing purposes.
For more information on your right to object at any time to your personal data being used for marketing purposes, see ‘Your rights’ below.
We routinely share personal data with service providers we use to help us run our business or provide the services or functionalities in the Services, including developers, cloud storage providers and Google, Inc. for Google Maps location functionality. We exert no control over Google’s Privacy Policy and we therefore recommend that you consult their privacy policy for further information on how Google protect personal data – https://policies.google.com/privacy?hl=en-US
We only allow service providers to handle your personal data if we are satisfied they take appropriate measures to protect your personal data. We also impose contractual obligations on service providers to ensure they can only use your personal data to provide services to us and to you.
We or the third parties mentioned above may occasionally also need to share your personal data with:
external auditors, e.g. in relation to the audit of our accounts and our company —the recipient of the information will be bound by confidentiality obligations
professional advisors (such as lawyers and other advisors)—the recipient of the information will be bound by confidentiality obligations
law enforcement agencies, courts or tribunals and regulatory bodies to comply with legal and regulatory obligations
other parties in connection with a significant corporate transaction or restructuring, including a merger, acquisition, asset sale, initial public offering or in the event of our insolvency—usually, information will be anonymised but this may not always be possible, however, the recipient of the information will be bound by confidentiality obligations
If you would like more information about who we share our data with and why, please contact us (see ‘How to contact us’ below).
We will not share your personal data with any other third party.
We will keep your personal data for as long as you have an active account with us and for a period of up to 6 years thereafter to comply with any accounting or legal obligations including in the event of the pursuit or defence of legal claims. Once you have closed your account with us, we will move your personal data to a separate database so that only key stakeholders in our business on a ‘need to know basis’ have access to such data.
Following the end of the of the aforementioned retention period, we will delete or anonymise your personal data.
At this point in time, we do not transfer your personal data outside of the UK. If this changes, we would comply with applicable UK laws designed to ensure the continued protection and privacy of your personal data. Any updated destinations to which we send your personal data, would be indicated in the present section and notified to you in accordance with the section on ‘Change to this privacy policy’ below.
Furthermore, under UK data protection laws, we can only transfer your personal data to a country outside the UK where: the UK government has decided the particular country ensures an adequate level of protection of personal data (known as an ‘adequacy regulation’) further to Article 45 of the UK GDPR; there are appropriate safeguards in place, together with enforceable rights and effective legal remedies for you; or a specific exception applies under relevant data protection law. Accordingly, if we were to start transferring your personal data from the UK to:
The EEA: we would rely on the adequacy finding granted by the UK to the EU under the Withdrawal Agreement to do; for any transfers from the EU to the UK, we would rely on the adequacy regulation granted to the UK under the Adequacy Decision.
Any country located outside the UK/EEA: we would rely an appropriate safeguards under the UK GDPR, such as by including the relevant Standard Contractual Clauses in our data processing agreements
In the event we could not or choose not to continue to rely on either of those mechanisms at any time we would not transfer your personal data outside the UK unless we could do so on the basis of an alternative mechanism or exception provided by UK data protection law.
You generally have the following rights, which you can usually exercise free of charge. For more information regarding these rights, please visit the ICO website here.
Access to a copy of your personal data | The right to be provided with a copy of your personal data. |
Correction (also known as rectification) | The right to require us to correct any mistakes in your personal data. |
Erasure (also known as the right to be forgotten) | The right to require us to delete your personal data—in certain situations. |
Restriction of use | The right to require us to restrict use of your personal data in certain circumstances, e.g. if you contest the accuracy of the data. |
Data portability | The right to receive the personal data you provided to us, in a structured, commonly used and machine-readable format and/or transmit that data to a third party—in certain situations. |
To object to use | The right to object: at any time to your personal data being used for direct marketing (including profiling) in certain other situations to our continued use of your personal data, e.g. where we use you personal data for our legitimate interests. |
Not to be subject to decisions without human involvement | The right not to be subject to a decision based solely on automated processing (including profiling) that produces legal effects concerning you or similarly significantly affects you We do not make any such decisions based on data collected by the Services. |
For further information on each of those rights, including the circumstances in which they do and do not apply, please contact us (see ‘How to contact us’ below). You may also find it helpful to refer to the guidance from the UK’s Information Commissioner on your rights under the UK GDPR.
If you would like to exercise any of those rights, please complete a request form—available on our website at [insert link] or email , call or write to us—see below: ‘How to contact us’. When contacting us please:
provide enough information to identify yourself (e.g., your full name and username) and any additional identity information we may reasonably request from you, and
let us know which right(s) you want to exercise and the information to which your request relates
We have appropriate security measures to prevent personal data from being accidentally lost, or used or accessed unlawfully. We limit access to your personal data to those who have a genuine business need to access it.
We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.
If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.
Please contact us if you have any queries or concerns about our use of your information (see below ‘How to contact us’). We hope we will be able to resolve any issues you may have.
You also have the right to lodge a complaint with the Information Commissioner.
The Information Commissioner can be contacted at https://ico.org.uk/make-a-complaint or telephone: 0303 123 1113.
We may change this privacy policy from time to time. When we make significant changes we will take steps to inform you, for example via the Services or by other means, such as email.
You can contact us by post, email or telephone if you have any questions about this privacy policy or the information we hold about you, to exercise a right under data protection law or to make a complaint.
Our contact details are shown below:
193 High Street, Hornchurch, Essex, RM11 3XT, United Kingdom